Search Marketing Guide: PPC Search Engines

Yahoo Search Marketing (formerly know as Overture)

The King of pay per click search engines, Yahoo! Search Marketing has a well organized system. You can bid for rankings and also choose the description and title you want, which provides highly targeted traffic to your website. You can control your bids at all times and adjust them, based on the quality of your results. Especially handy is the Search Term Suggestion Tool, which shows you how often people search for a particular word or phrase.

More people will click on your link if you use your key phrase in the title and in the description.

You'll probably receive more traffic from Yahoo! Search Marketing than from all the other pay per click engines combined. However, because they are less popular, buying highly targeted traffic is much cheaper than at Yahoo! Search Marketing.

The huge advantage of this kind of advertising is that you pay only when someone actually visits your site.

Google Adwords

Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. The Google Network reaches more than 80% of Internet users.* With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.